GreenHabit
A gamified app to support more sustainable everyday decisions - Master’s thesis
HOW CAN PEOPLE BE MOTIVATED TO ACT MORE SUSTAINABLY?
ROLE
Research, UX/Concept,
UI Design
FOCUS
Gamification, User Behavior, Sustainability
Methods
RESEARCH
Benchmark analysis
Survey
CONCEPT
Personas & user journeys
Information architecture
TESTING & ITERATION
Paper prototyping
Usability testing
Problem
Many people want to live more sustainably, but often struggle to follow through in their everyday lives.
Information alone is not enough to drive real behavioral change.
Research & Insights
Awareness of sustainability does not automatically lead to action.
Motivation is often lacking in everyday situations.
Needs and lifestyles vary widely.
Simple and accessible solutions are key.
Concept
GAMIFICATION
Points and rewards designed to increase motivation and ongoing engagement
PERSONALIZATION
Content and suggestions tailored to location and individual needs
LOW BARRIER
Simple, everyday tasks that fit into daily routines, instead of complex requirements
UI Design
CLEAR
DESIGN LANGUAGE
CHALLENGES ENCOURAGE CONCRETE ACTIONS
PROGRESS IS VISUALLY CLEARLY PRESENTED
Testing
The prototype was tested with a total of 9 users across two different phases. The focus was on clarity, motivation, and usability. The feedback was incorporated into several iterations.
Learnings
Behavior cannot be changed through information alone.
Motivation is driven by personal relevance and positive incentives.
Early user involvement improves the quality of the solution.
