inge ginger syrup
At a glance
As part of my “TV Advertising” module, an advertising film was produced for inge Manufaktur GmbH. The aim was to present their product in a creative and humorous way.
My role
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Idea development & storyboard: Development of the film idea and creation of the storyboard
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Organization & shooting management: Planning and organizing the shoot, finding actors and locations, set design
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Production management & sound: Taking on the functions of production management and sound recording during the shoot
Technologies & methods
Storyboarding, shoot planning, set design, sound recording
Result
Despite difficult conditions, such as bad weather and unforeseen absences of actors, a humorous and summery-looking advertising film was produced. The film shows the product in an inviting and fresh context and meets the client's requirements in an appealing way.
Shooting a commercial
As part of my focus module “TV Advertising” in the bachelor's program, I worked in a group with three other fellow students to create an advertising film for our industry partner inge Manufaktur GmbH. Among other things, inge Manufaktur GmbH produces ginger syrup, which can be mixed into various drink combinations.
The idea
We presented three film ideas to the company, of which the one I had developed was realized.
Both a father and his daughter read a note on which “Bring Inge” is written as they leave the house in the morning. The daughter tears it off and takes it with her.
There is a cut to a scene in the late afternoon sun. The father comes into the garden. He has a dog in his arms. The collar, which reads “Inge”, is clearly visible. Confused, the father looks in the direction of his family, who are already sitting at a laid garden table.
Everyone stares at the father in surprise and then bursts out laughing. The daughter lifts up two bottles of inge ginger syrup and says with a laugh, “Oh dad, that's the wrong inge”.
She then mixes five glasses of ginger spritzer at the end of the table. All the family members clink glasses and are delighted when they taste the spritzer.
Everyone then gets excited and dances around the table, including the Grandpa, who normally walks with a walking stick.
Finally, a product shot is shown and the slogan “Bring spiciness into your life - with inge ginger syrup, as a spritz or as a spritzer, refreshingly spicy” comes from off-screen.
Storyboard
I developed the storyboard for this idea together with a fellow student.
I also took on a large part of the organization of the shoot. This included the search for actors and locations as well as the development and implementation of the set design. I also acted as recording supervisor and sound engineer during the shoot.
The Commercial
Visually, it was important to us to create a friendly, summery look and to create a uniform image with colorful, yet coordinated shades.
Conclusion
The biggest challenge in this project was to produce a professional commercial on a limited budget. Despite difficult conditions due to a rainy shooting day and spontaneous actor cancellations, the project was successfully completed.
In the end, a coherent advertising film was produced for inge Manufaktur GmbH.