Smart City Berlin
Website relaunch for the Smart City Berlin initiative
STRUCTURING COMPLEX CONTENT SO IT IS QUICKLY UNDERSTANDABLE
ROLE
Concept, UX/UI design, prototyping
FOCUS
Structure, navigation, B2B website
Initial situation
The existing website needed to be restructured as part of a relaunch.
Content was partly unclear, outdated, or not well structured.
Goal
The goal was to create a clear and understandable structure that helps users quickly find relevant information.
At the same time, the website needed to reflect the strategy “Gemeinsam Digital: Berlin” in its content.
Approach
Workshop with the client to clarify content and requirements.
Analysis and restructuring of existing content.
Development of a new site structure.
Iterative alignment within the team and with the client.
Concept & structure
The website structure was intentionally kept simple.
FLAT NAVIGATION
-> quick access to content
CLEAR PAGE HIERARCHY
-> better orientation
CONTENT REDUCTION
-> focus on what matters
Implementation
DEVELOPMENT OF A SITEMAP AS A BASIS FOR NAVIGATION.
CREATION OF LOW-FIDELITY PROTOTYPES FOR STRUCTURING.
USE OF PRIMARY AND SECONDARY COLORS FOR DIFFERENTIATION.
DEVELOPMENT OF A CONSISTENT VISUAL LANGUAGE.
CREATION OF A CLICKABLE HIGH-FIDELITY PROTOTYPE IN FIGMA.
COMBINATION OF THE BERLIN PARTNER CD AND A DISTINCT LOOK.
